Calendar of Events

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February 4, Thursday, 12 noon
Central Coast Chapter Board Meeting

Time: 12:00 noon, will be held as a virtual meeting

2021 Board Members will be announced. Contact Justin White for details at (831) 331-3476 or justin@kndlandscaping.com

February 10, Wednesday, 5-6:30 p.m.
CLCA SFBA Webinar: Smart Controllers 

Join us for a webinar on smart controllers: developing and managing modern irrigation control systems and elegant lighting controls. Representatives from Hunter Industries and FX Luminaire will discuss irrigation controller features and options as well as landscape lighting controls and integration solutions. Register here today!

February 20, Saturday, 10 a.m.
Firescaping Workshop—Free to All

Join lead presenter Phil Dundas, owner of The Landscape Company, Marco Mack the Aptos La Selva Fire Marshal, Martin Quigley, executive director of UCSC Arboretum and others. Many topics of interest on wildfire mitigation in wild land urban areas will be covered including: Firescape Landscaping and Designs, Maintenance Plans, Creating Fire Breaks and more. Please contact to Phil Dundas with questions. Email will be sent out soon with more information and to register online. Scroll through newsletter for more info…

coming soon, date TBA…

April or May, a Saturday
Predictable Profit—Free to Members

Justin White, Central Coast’s favorite president of 2021 and CEO of K&D Landscaping is giving a presentation on “preditable profitability.” He will discuss business vision and roapmap, “unstoppable culture,” sales and estimating, marketing and innovation, and more. Contact Justin White for details at (831) 331-3476 or justin@kndlandscaping.com You can sign up at this link. (ADD LINK)

Sign Up/Renew Partners for Success Program Support for 2021.

It matters now even more than before. Sign Up/Renew Partners for Success 2021.

** Our new Beautification Awards Banquet has been postponed until June 25, 2021 due to difficulty scheduling around the COVID virus**
** Our Suppliers Night Event has been postponed until March, 2021 due to difficulty scheduling around the COVID virus**

February 2021 President’s Message

by Justin White, Chapter President, K&D Landscaping Company

An update on the state of the industry: from all reports, 2020 was one of the strongest years for landscapers in history. With everyone stuck at home residential construction and landscaping skyrocketed in demand. The reduction of homeowners traveling and spending money on vacations also fueled the growth in our industry. Other sectors like commercial and public works installation also seemed to pick up pace in 2020 while commercial and hospitality maintenance took a hit due to low occupancy and work from home regulations. In total, I think it was a positive year for our industry despite many challenges along the way. With the wind at our back, 85% of landscapers nation-wide reported that they grew in 2020 and 90% expect to grow in 2021. What are your expectations for growth this year? Have you developed your 2021 plan and vision? The first quarter is a great time to sit down and outline your goals.

CLCA held our annual Leadership Conference in January. This was the first year the event was held completely virtually, although not being in person has its disadvantages, the ability to still meet over Zoom was great. We had the opportunity to learn from great speakers and teachers to help further our leadership capacity. The 2021 state board was introduced and our 2021 President Paul Hansen was sworn in. After he was sworn in as president, Hansen promised Leadership Conference attendees that he would serve with integrity and passion. “I want to carry forth the vision and mission of the CLCA in unity with the grassroots efforts being done with each of our local chapters,” he said.

Firescaping is the big news of the month. Our very own Phil Dundas has organized a great event for February 20th at 10:00am where he and other fire prevention experts will share tips on how to protect your home or business from future wildfires. We saw how quickly fires could spark up even in January, don't get caught off guard, make sure you attend this webinar.

The 2021 event schedule is packed with great events that we are hopeful will still happen. Right now we had to make the decision to postpone our supplier’s night for a later date in the fall. The risk of Covid-19 infection is still too high to have an in-person event this spring. We are working closely with the state board and will keep you all posted when the all-clear signal is given for us to come together again. We have a golf tournament that we are planning for early-summer and are hopeful it will still be able to go forward given the ability to socially distance ourselves during the activities. Stay tuned to our newsletters and E-blasts for more information.

I’d like to welcome a new associate member to our chapter. Mikhail Reyes with Enterprise Fleet Management joined the CLCA family last month and we couldn’t be happier to be growing in such a difficult time. We have a very strong base of members that have stuck with us through these hard times and I am very appreciative for that loyalty to an association that has done so much for our industry. Mikhail and his team offer a great option to your fleet management challenges, their turn-key solution to purchasing and leasing vehicles has helped our company K&D save money and time. They make it easy to onboard new vehicles and even take care of maintenance, DMV, graphics, and all the other issues that give you a headache when you think about growing your fleet. You can get in touch with Mikhail by emailing him at: Mikhail.Reyes@efleets.com

Lastly, I’d like to thank our board of directors and life members for always jumping in and volunteering their time to help advance the mission of the CLCA. This last year has tested us all and I am so impressed with the dedication and perseverance the team has shown. I am looking forward to seeing you all in person very soon.

To your success,
Justin White
CEO, K&D Landscaping Inc.
justin@kndkandscaping.com

C: (831) 331-3476 │  O: (831) 728-4018

Announcement

New CLCA President Paul Hansen & Board of Directors Assume Office

Paul Hansen of Southwest Landscape, Inc. sworn in as 2021 President of the California Landscape Contractors Association.

Joining Hansen on the association’s 2021 Board of Directors are:

President-Elect Megan Rios, Rios Design Studio, LLC

Immediate Past President Regan Barry, Coastal Evergreen Co., Inc.

Secretary-Treasurer Alex Salazar, Groundcare Landscape Company (joined board in 2021)

Director of Education Lindsay Ono, Bakersfield College

Director of Events Elizabeth Burns, Zone 24 Landscaping, Inc.

Director of Membership Eric Santos, CLT, BrightView Landscape Services

Director of Resource Management Tom Sweeney, CWM, Landscape Care Company (joined board in 2021)

Associate Member Director Chris McNairy, Hunter Industries/FX Luminaire

Chapter Presidents Council Co-Director Evan Moffitt, SiteOne Landscape Supply

Chapter Presidents Council Co-Director Edward L. Wallace, Midwest Landscaping (joined board in 2021)

CLCA Executive Director Sandra Giarde, CAE

Hansen and the board were sworn into office during the association’s annual Leadership Conference, which was held online January 13, 2021.

Hansen is the Director of Client Services at SouthWest Landscape, Inc. of Orange County. The firm specializes in commercial property management, focusing on shopping malls, multi-family complexes, corporate facilities, business parks and hotels. He holds ISA Certified Arborist and Tree Risk Assessor licenses and QWEL certifications.

Hansen’s tenure as an active CLCA member started in the Orange County chapter in 2012. He served as the chapter’s Programs Committee Chair for one year and as the chapter President for two years. In 2017 and 2018, he co-chaired CLCA’s Chapter Presidents Council. In 2019, he served as the association’s Director of Resource Management. In 2020, he was CLCA’s President-Elect.

After he was sworn in as president, Hansen promised Leadership Conference attendees that he would serve with integrity and passion. “I want to carry forth the vision and mission of the CLCA in unity with the grassroots efforts being done with each of our local chapters,” he said.

The California Landscape Contractors Association is a non-profit trade organization of licensed landscape contractors and others related to the landscape industry. The association’s core goal is to support CLCA members as they create beautiful, enduring landscapes that improve the quality of life. Although formally incorporated in 1952, CLCA has been meeting as an association since 1937.

John Sassaman Communications Manager
California Landscape Contractors Association
1491 River Park Drive, Suite 100
Sacramento, CA 95815
(916) 830-2780
www.clca.org                                

2021 Central Coast Chapter Partners for Success Program

There has never been a better time to support Central Coast’s Partners for Success Program. Joining provides an opportunity to increase your visibility in the community, to be seen as a leader in the green industry by helping sustain the many educational and enrichment offerings of our association. For more information, contact Justin White justin@kndkandscaping.com. Or, better still, go directly to our online registration! Join us!

IN 2021 we had hoped to be giving one free golf game to all renewing members who renewed and PAID by January 30, 2021. However, it looks like this will not be possible in the foreseeable future.

PaRTNERS CORNER

The Pedersen Family of A Tool Shed Equipment Rentals

This month The Pedersen Family is featured in our “Partner’s Corner.” Read more here.

Use these links for Latest Covid-19 Information
January 2021

Helpful county-specific links here:

Alameda County information here.
Contra CostA County information here.
Marin county information here.
San Benito County information here.
San Francisco bay AREA Information here.
San Mateo County information here.
Santa Clara County information here.
Santa Cruz County information here.

CLCA STATE information on Covid-19 rules

www.clca.org/news/clca-responds-to-coronavirus/

Advertise in the Central Coast Seascape Newsletter!

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Online course through MonterEy Peninsula College

Two Saturdays in Spring 2021

Saturday, APRIL 17 — 9:00-11:15am & 1:00-2:30pm (Zoom) and
Saturday, APRIL 24 — 9:00-11:15am & 1:00-2:30Pm (Zoom)

Creating beautiful and functional residential landscapes within defensible space is possible! Experts will give relevant landscape design and maintenance principles for fire country. We will review maintaining defensible space and hardening your structure. It's possible to have gardens for food, habitat and beauty while also maximizing your structure's survivability when wildfire comes. Presenters will include landscape architects and horticulturists, as well as fire science experts. This 8-hour course is valuable for garden designers, landscape contractors, tree services providers, homeowners, and anyone working and/or living where wildfire can occur.

Speakers will include Doug Kent, author of Firescaping-Protecting Your Home and Carol Rice and Cheryl Miller, authors of Managing Fire in the Urban Wildland Interface. Cheryl and Doug are landscape architects.

Monterey Peninsula College
HORT 210 - Section 1026 - Current Topics in Ornamental Horticulture (8 hours)
The course will be delivered synchronously by Zoom. Those taking the course for credit will complete assessments in Canvas.

REGISTER ONLINE: www.mpc.edu

Please direct questions to John Kern jkern@mpc.edu