CLCA/Central Coast

The Seascape

Newsletter of the CLCA
Central Coast Chapter

April 2025

AprilFlower_eah.jpg
 

May 1, Thursday
Central Coast Chapter Board Meeting

Time: noon
Location: Laughing monk tap room, 262 Mt Hermon Rd, scotts Valley
Contact Scott Long at ‭831-332-4565 or slong@centralcoastlandscape.com

May 7, Thursday
AquaScape Product Knowledge Lunch

Time: 10:00am - 2:00pm
Location: Central Home Supply, 280 El Pueblo Rd., Scotts Valley, CA 95066
COST: FREE!

Contact Reed SAntee at reed@centralhomesupply.com or Liz Espinal at (630) 659-2041

May 15, Thursday
Central Coast Educational Event at Big Creek

Time: 10 am to noon
Location: Big Creek Lumber
COST: FREE!

Contact Jason Bailey at jason@waterandstone.org or await eblast and further info

June 5, Thursday
Central Coast Chapter Board Meeting

Time: noon
Location: Laughing monk tap room, 262 Mt Hermon Rd, scotts Valley
Contact Scott Long at ‭831-332-4565 or slong@centralcoastlandscape.com

Coming June 20th!
Our Aloha BBQ, Fun & Games Event!

Time: Noon-4pm
LOCATION: SKY Park in Scotts Valley
COST: FREE!

Join us for an family-friendly Aloha themed BBQ Party. Central Coast Chapter will provide meat for barbequing. Please bring an appetizer, a side dish or dessert, bring games!

Contact Scott Long at ‭831-332-4565 or slong@centralcoastlandscape.com


 
 

Board of Directors Report

News updates from the Board—March 2025

It’s been a fantastic start to this new year! We had an outstanding turnout at our Kick-Start Mixer at Bruno’s this January with several new landscapers, designers and suppliers showing up excited to get involved with the Central Coast CLCA. The NorCal Landscape and Nursery show was a hit for those who made it, with a dynamic display of new and innovative offerings from our industry. It’s certainly an exciting time for landscapers! 

Hope you’re rev’d up because the best is yet to come. We have some great events planned for everyone this year with our annual Suppliers Night right around the corner, March 22, Thursday at The Back Nine. We also have some awesome educational events in the works and much, much more. Stay tuned. You won’t want to miss it!

Warm regards,
Jason

Jason M. Beiley, CLCA Central Coast Education Director
Water and Stone Natural Landscapes
Email: jason@waterandstone.org

Suppliers and New Members Event 2025

Central Coast Board 2025

Voting members:

President: Open
Phil Dundas, The Landscape Company, Immediate Past President

Membership Director  
Julie Zuckerman, Delta Blue Grass

Secretary
Blanca Montes, K&D Landscape, Inc. 

Director of Events
Scott Long, Central Coast Landscaping

Associate Member Director
Francisco Hernandez, Site One

Education Director
Jason Beiley, Water and Stone Natural Landscapes

Legislation Director
Henry Rose, Graniterock

Social Media Networking
Julie Zuckerman, Henry Rose, and Blanca Montes

Non-voting members:

Website Editor: Ki Bowman
Newsletter Editor: Elise Huffman
Bookkeeper: Cathy Quinn


Join Us, the Central Coast Chapter Board of Director

By joining our team of leaders managing the Central Coast Chapter you will be helping us bring awareness to the work we do in our community and as C- 27 professional Landscape Contractors.

If you are interested in any of the positions, or would like to serve on our board as a committee chair, or volunteer to help in any capacity please contact Phil Dundas, our immediate past president at: phil@thelandscapecompany.com.

You may also contact Regan Barry at rbarry@coastalevergreen.com if you are interested in becoming involved with this dynamic group.


Central Coast Chapter Partners for Success Program

Now is the time to RENEW YOUR PARTNERSHIP. Central Coast’s Partners for Success Program provides an opportunity to increase your visibility in the community, to be seen as a leader in the green industry by helping sustain the many educational and enrichment offerings of our association.

For more information, contact Regan Barry at rbarry@coastalevergreen.com

register now for 2025!

WE love our partners

With much appreciation Our Partners for 2024. Sign up or re-register and we’ll add you to this group of fine businesses. It’s never too late to sign up!


PaRTNER’S CORNER

AMANDA KEITH

Devil mountain nursery

Read more about Amanda here…www.clca-cc.org/partners

The Partner’s Corner! What a great benefit. Here’s an easy way to let people in your industry know what you’re up to, what’s new, and why you’re the success that you are. We want to see pictures of you, your family, your company’s staff, we want to know what you do in your spare time and what makes you unique. We’re interested. Please contact Elise Huffman, the Central Coast editor, if you are interested in being featured on our website in a future “Partner’s Corner.” Partner’s don’t miss this chance for some FREE advertising.



 
 

Take a moment to remember

Frank S. Martin

Martin’s Irrigation Supply

When he was 16, Frank S. Martin bravely left his family and came to America from his birthplace in Macoterra, Spain. He began a new life in Monterey in 1957, learning the language and the ways of his new country. He graduated from Monterey High School in 1961.

With a strong work ethic, Frank began his employment as a landscape contractor, a great fit with his love of gardening. He worked hard and saved his earnings with an eye toward future business possibilities. Romance entered the picture when he met Elaina Alliotti, daughter of Italian immigrants who had settled in Monterey. The two were married in January 1965 and were just shy of their 60th wedding anniversary when Frank died of Alzheimer’s on Oct. 5th.

Frank’s years of saving paid off when, in 1976, he and Elaina opened their own business, Martin’s Irrigation Supply in Seaside. Given the predominance of landscaping in the county, it was a wise choice. With his genial nature and knowledge of his products, Frank built a healthy company. One of the greatest joys in his life was coming to work daily to see all his customers.

He worked the counter until his illness forced his retirement. His son, James, daughter, Monica and grandson, Nathaniel, continue to pilot the company Frank and Elaina started, a now-rare, family-owned and operated business.

Frank and Elaina raised two children in Monterey and were involved in their community. Frank was active in San Carlos Cathedral where he was an usher, the Italian Catholic Federation, CLCA and the Knights of Columbus, belonging to chapters in Monterey and Pacific Grove, where, among other positions, he served as a Faithful Navigator. He and Elaina also traveled extensively in Europe and took long breaks at their mountain cabin in Arnold, California.

He was also very proud of the two U.S. patents he held.

Family and faith were paramount in Frank’s life. Celebrations honored birthdays and holidays for everyone in the clan; sometimes paella was on the menu as a nostalgic recognition of Frank’s Spanish heritage. Frank traveled back to Spain every other year to see family and join in the town’s annual San Roque Festival. His most memorable trips were in 2008 with his grandson Nate and daughter Monica, and then in 2010 with his wife, daughter-in-law and granddaughter. He made his last trips in 2017 and 2019 with his son.

Frank, 83, died at peace in his Pacific Grove home.

He leaves his wife, Elaina; his daughter, Monica (Donny) and son, James (Heather); grandchildren, Nathaniel (Chelsea) and Sofia; and great-grandchildren, Scarlett, Rose and Peter. His siblings, Antonio, Angel, José and Carmen; many nieces and nephews in Spain, and his cousin and best friend, Robert F. Martin of Toro Park, also survive him.

The family is deeply grateful to the wonderful team who cared for Frank — Cha Cha, May, Herlie, Aileen, Essie, Rachela, Vilma, Joeanna and Joe — and to Hospice of the Central Coast.

Services will begin at 9:30 a.m. on Oct. 23, 2024, at San Carlos Cathedral, preceded by a rosary at 6 p.m. on Oct. 22 at the Paul Mortuary in Pacific Grove.

The family suggests gifts to the Alzheimer’s Association or a charity of donor’s choice in honor of Frank’s absolutely wonderful and fulfilled life.


ReCENT EVEnt—biggest little tradeshow

Our Supplier’s & New Member’s Night

We’re still buzzing from the energy of our recent Supplier’s & New Member’s Night—what we proudly call our “biggest little local trade show-style event.” Hosted at the beautiful Back Nine at Pasatiempo in Santa Cruz, the evening brought together vendors from across the Central Coast, all under one roof to showcase their products, services, and innovations.

It was a fantastic night of connection and community. Partners, associates, and local businesses came out to mingle, discover what’s new in the industry, and strengthen relationships across the region.

Raffle for a Cause
A big thank-you to everyone who participated in our raffle! With an amazing lineup of prizes, we raised $500 for LEAF – the Landscape Educational Advancement Foundation. LEAF, through the CLCA, continues to provide meaningful financial support to students pursuing careers in the landscape industry.

We’re grateful to everyone who helped make this event a success—and to those who joined us for an evening of networking, fun, and purpose.

That was a blast—and it was great to see you there!

Thank you Julie Zuckerman, of Delta Bluegrass Co., for the write up!


You will recieve an invitation to
The Big Creek Sawmill Tour

WHEN: May 15, 2025
10am to noon
WHERE: 3564 CA-1, Davenport, CA 95017
COST: FREE

Dear Central Coast Chapter Members,

The Big Creek Sawmill Tour will include a detailed walk-through of the sawmill production and process from tree to lumberyard; highlighting sustainable forestry, land management and timber harvesting practices. This event that will take place on the beautiful coast, between Santa Cruz and Davenport, has been in the works for a while now. It is worth keeping your eye on your email inbox for an eblast soon to come. What an opportunity!

Located at our Davenport facility on the bluffs above Highway 1, just north of Davenport, our sawmill has occupied the same location since 1964. Here, redwood logs harvested by our forestry department are processed into a variety of lumber dimensions and grades. Wood scrap that is not turned into lumber gets chipped and ground into sawdust mixes and mulch, so that none of the wood fiber that enters the sawmill goes to waste.

 https://bigcreeklumber.com/sawmill-tour/

This will be a free event for all CLCA members.

 
 

Advertise in this newsletter in 2025!

It’s that time of the year to decide where to put your advertising dollars for 2025.

The CLCA Central Coast Chapter offers several different ways to reach your customers and other industry professionals. They are win-win opportunities that reinforce your sales program and give prominence to your company by its alignment with a professional organization. In addition to brand recognition and increased web exposure, you can gain insight to market trends and have face-to-face interactions with the people you are marketing to. 2025 advertising link is here.

contact: clcaccc.editor@gmail.com.

 
 
 

 

March Board Meeting Minutes

March 6, 2025
Recorded by Blanca Montes

I. Call to Order:
The meeting was called to order by Julia Zuckerman by at 12:11 pm

II. Roll Call, Establish Quorum and Approve Agenda
Present: Julie Zuckerman, Regan Barry, Jason Bailey, Henry Rose, Cathy Quinn, Blanca Montes, Elise Huffman, Katia (Netafin)

Absent: Terri Baker, Francisco Hernandez, Ki Bowman, Phil Dundas, Scott Long

III. Approve minutes from February 2025 Board Meeting
MSA

IV. Reviewed these items:
Supplier/New Member Event Night
—Reach out to as many people as possible to sign up!
—9 people have signed up so far (expecting 20+ attending)
—Event Prices:
• $125 for non-partners ($45 per person if they want to bring more people)
• $100 for partners not sponsoring
• Suppliers Sponsors get a table and a meal
—MSI Surfaces has signed up
Tasks:
• Regan will call all the people he knows
• Cathy to send the Supplier Attendee list to Julie
• Henry to reach out to Granite Creek
• Henry assigned to be the contact person, to help people if they have questions about the event
• Netafim was confirmed as one of the attendees
• Julie to help with the event coordination along with Regan
• Kathy will be helping at the door
• Elise to keep track of tickets and raffle prices
• Julie to send out SOP/Calender and Supplier Event Check-in Email
• Regan has the BANNER!
Agenda:
—Send out agenda 5 days before the meeting
• Blanca to email the Agenda to everyone
Letter from the Board
—Henry to send Board Letter – due on the last week of March
Educational Events
—Tour at Big Creek
• Potential Dates: May 15 or May 29
—To be discussed further at the next meeting
Monthly Meeting Attendance
—Advise ahead of time if you are not able to attend the monthly meeting
Newsletter
—stick to regular schedule

V. Board Members:
—President:
—Treasurer:
—Associate Member Director: Francisco Hernandez
—Legislator: Henry Rose
—Secretary: Blanca Montes
—Membership Director: Julie Zuckerman
—Director of Education: Jason Bailey
—Director of Events: Scott Long

MSA

V. Next Meeting: Thursday, April 3, at 12-1:30 pm at The Laughing Monk in Scotts Valley

VII.  Adjournment 1:19 pm